Project Development

 
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Past Projects

I love the process of diving into a large-scale project - breaking it down into pieces, managing the timeline, putting in the time to get all the details right, and finally seeing the results.

 

YouTube Trends Report (2020) - Producer

Johnny Harris partnered with YouTube to create 9 micro-explainer videos for their new Culture & Trends report website. The series outlined a variety of notable happenings on the platform - from indigenous rappers in South America to V-Tubers (virtual avatar YouTubers) in Japan. I worked closely with Johnny and his editors to manage the quick turnaround timeline and liaise with the footage licensing team.


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Physics 101 Learning Playlist (2020) - Executive Producer

Dianna Cowern created an AP Physics 101 course on her YouTube channel. Throughout 19 high-quality lessons, she explored a full curriculum of topics with dynamic experiments and sample problems. I helped assemble the team of writers, editors, and set designers who created the show. I built the production calendar and managed the team’s deadlines over the 6 months spent creating the series.


Super Patron Arts Endowment (2019 to present) - Review Team Manager

The Super Patron Creator Arts Endowment was launched by Patreon founder Jack Conte in 2019 to give $50,000 to one deserving up-and-coming creator every year. I designed the process for managing the application review and assembled a team of 15 reviewers to go through the hundreds of applications received each year, narrowing down a shortlist of applicants for the committee of creator judges.


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Save The Children (2017 to present) - Creator Consultant

Save the Children is a 100-year organization focused on improving the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters. I advise the STC digital team on ways they can partner with creators for fundraising and awareness campaigns.


Internet Creators Guild (2016 - 2018) - Executive Director

The Internet Creators Guild aimed to represent, support, and connect professional online creators. As Executive Director when it was launched in 2016 by Hank Green and a founding board of directors, I built on the initial vision, managed a small team, oversaw the administration of the business, and ran all day-to-day operations. In our initial years, we reported on the demonetization issues that arose from changes to YouTube’s advertising policy, held annual closed-door roundtables with a diverse group of creators, and published a guide standardizing brand deal rates.


This Modern Love Book (2015) - Letter Editor

This Modern Love by Will Darbyshire is a unique crowdsourced book of letters about love and relationships. Over 6 months, we asked Will's community a series of prompts such as "What would you say to your ex without judgment?" and "Write a thank you note to your partner." I sorted through the nearly 15,000 submissions we received in the form of emails, tweets, Instagram photos, Tumblr posts, and physical letters. As a team, we developed the narrative theme of the 6 questions.


Project For Awesome (2013 - 2015) - Event Producer

The Project For Awesome is an annual charity campaign created by John and Hank Green. Every year, they encourage the online video community to create videos about a cause they believe in or a non-profit organization they support. Meanwhile, John and Hank host a live stream telethon for 48-hours and raise money on an Indiegogo Campaign, and these funds are then distributed to charities chosen by the community. I managed the overall planning and coordination of the team for the event. I helped run P4A for three consecutive years, in which we raised $870,000 (2013), $1,200,000 (2014), and $1,500,000 (2015).


VidCon (2010 - 2016) - Guest Manager

VidCon is the world's largest gathering of online video creators, fans, and industry professionals. As Guest Manager, I was responsible for coordinating Featured Creators invited to participate in the event as speakers/performers. This involved handling invitations and registration, managing all communications with them throughout the year, booking their flights and hotel, arranging their programmed activities and schedules, developing the plans for their security, overseeing the Signing Hall, advising on parties and extras that enhanced their experiences, as well as overall ensuring they had a positive and productive experience at the event.


 
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